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Enjoy discounts, trails and events across Herefordshire

02 July 2021

People holding drinks and coffee, alongside the message: LoyalFree. Download the app for great local savings. Download for free from the Apple App Store or Google Play Store

Download the free LoyalFree app and discover more benefits of shopping and spending locally

Herefordshire residents and visitors can benefit from exclusive discounts, deals and loyalty schemes, across the county, simply by downloading the LoyalFree app.

The app is free for everyone to download and use and features a great range of deals and loyalty schemes, with independent retailers across the county.  The app also includes some fantastic trails, to encourage more people to get out and about in Herefordshire, including walking and cycling, art galleries, gardens and castles and even dog friendly coffee shops.  If that’s not enough, there’s also a local events section, to help everyone enjoy a summer staycation in Herefordshire.

Herefordshire Council has introduced the app, in partnership with award winning provider, LoyalFree, to help support economic recovery in the county, by encouraging people to stay, shop and spend locally across our historic market towns and villages.  

Councillor Ellie Chowns, Cabinet member for Environment and Economy, said: “The introduction of the LoyalFree app by Herefordshire Council will help support and strengthen economic recovery across the county.  The app, which is free to use for residents, visitors and businesses, is a great way to encourage people to shop locally and the boost in footfall will significantly help our high streets and local retailers.  For businesses, it is quick and easy to add your details onto the app, to help attract additional customers, as we continue to recover from the pandemic.”

Councillor Pauline Crockett, Cabinet member for Health and Adult Wellbeing, said: “I’m delighted the LoyalFree app is now available across Herefordshire.  Not only will it give our local economy a much needed boost, but it will also help individuals, couples and families to get out and about and enjoy more of what our beautiful county has to offer.  As more of us are likely to be staying closer to home this summer, there’s a fantastic range of trails and events to discover, so you can enjoy the perfect staycation in Herefordshire.”

Find out more about the app at or download for free by searching ‘LoyalFree’ on the Apple App Store or Google Play Store.

For Herefordshire based business owners, find out how the LoyalFree app can benefit your business and how to sign up at

Oyez, Oyez, Oyez!

Thank you to the amazing Peder Nielsen, Bromyard's Town Crier, for helping to officially launch LoyalFree in Herefordshire.